Since the move to digital, publishers have faced real challenges when it comes to data inconsistencies, inaccuracies, duplicate records and out-of-date info. Publishers also have a variety of sales channels, and it is essential that organizations assemble a complete, 360-degree view of their customer data. Melissa has 40 years of experience helping international organizations improve data quality and grow their business. Work with us to:
Save money by reducing duplicate & undeliverable marketing pieces
Capture accurate data in your website & internal systems with real-time data verification
Merge & purge records from print & digital divisions
Map your customers based on current subscriber locations with geotargeting
No-code & low-code options available for non-programmers
Global Address Verification
Verify every address in your system & add missing elements to cut down on costs & waste associated with undeliverable mail.
Consolidate & Remove Duplicate Records
Get a complete view of your customers & subscribers by merging & purging duplicate records.
Address Autocompletion
Use Address Autocomplete to streamline data capture for business efficiency & data accuracy.
Geotargeting
Use location intelligence to determine marketing & other activities based on current subscriber locations.
Customer Look-Alike
Use current subscriber demographic elements to find more prospects just like your best customers.