Data Quality for Media & Publishers | Melissa

Solutions for Media & Publishers

Better Data for Better Sales & Communications

How Melissa Helps Media & Publishers

Since the move to digital, publishers have faced real challenges when it comes to data inconsistencies, inaccuracies, duplicate records and out-of-date info. Publishers also have a variety of sales channels, and it is essential that organizations assemble a complete, 360-degree view of their customer data. Melissa has 40 years of experience helping international organizations improve data quality and grow their business. Work with us to:

Improve Customer Outreach & Communication

Communication is at the heart of your business. A clean, up-to-date database ensures that your communications with customers, prospects and subscribers arrive in a timely manner and are personalized for generating high response rates.

Global Address Verification

Verify every address in your system & add missing elements to cut down on costs & waste associated with undeliverable mail.

Consolidate & Remove Duplicate Records

Get a complete view of your customers & subscribers by merging & purging duplicate records.


Address Autocompletion

Use Address Autocomplete to streamline data capture for business efficiency & data accuracy.


Geotargeting

Use location intelligence to determine marketing & other activities based on current subscriber locations.


Customer Look-Alike

Use current subscriber demographic elements to find more prospects just like your best customers.


DATA ENRICHMENTS

Gain a deeper understanding of your customers by appending demographic, geographic & other lifestyle information to your records.



Some of Our Customers



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    Golf Digest logo
    Simon and Schuster Logo
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