How Melissa Helps CRM Data
Exceptional customer relationships start with the personal touch that comes from knowing your customer. Melissa has worked with customer service departments and call centers for 40 years, providing enterprises with data quality and enrichment tools to ensure a clear and holistic customer view that is accurate. Work with us to:
Reduce costs and eliminate waste
Provide a better customer experience & reduce risk
Achieve better ROI & higher conversions
Gain a deeper understanding of your customer
Improve lead scoring & sales initiatives
CRM Quality Impacts Everything
At the heart of every CRM suite and customer service call center is a contact database continually updated with customer information, sometimes with multiple points of data entry. As call centers increase their customer database, each source of customer information presents a need for verification and enrichment along with data accuracy to be maintained long term. See how our data quality solutions can help improve your operations, better understand customers and eliminate the pitfalls of poor contact data.
AUTOCOMPLETE GLOBAL ADDRESSES
Improve call center operations, data entry & checkout forms with address autocompletion. Validates domestic & international addresses as you type.
VERIFY CUSTOMER CONTACT INFO
Validate, correct, standardize & update all contact data elements at point of entry or in batch – name, address, email & phone.
CHANGE-OF-ADDRESS PROCESSING
Update the addresses of consumers & businesses that have moved by matching your records against the USPS Full NCOALink® data file.
REMOVE DUPLICATE RECORDS
Uncover, merge & purge difficult-to-find duplicate records for an accurate 360- degree view of the customer & to eliminate duplicate mailings.
BUSINESS LISTS & SALES LEADS
Easily search business lists & sales leads to generate new opportunities for growth. Base searches on location, business type & many other criteria.
KYC WITH DEMOGRAPHICS
Create more meaningful campaigns & better segmentation when you add consumer demographics, business firmographics & property info to your CRM data.
Case Study: Jerry’s Artarama
How do you make e-commerce address verification a fine art? Ask Jerry’s Artarama. They implemented Melissa tools to validate customer contact data, keep that data safe from fraud, and make shipping and fulfillment faster and easier.
View Jerry’s Artarama Case Study
Now updates addresses
of customers who moved
Improved marketing initiatives by
adding geographic & demographic data
Reducing fraud by
verifying ID in real time
Reduced cart abandonment
with address autocompletion
30% reduction in
ordering mistakes
