Data Quality for Hospitality & Travel | Melissa

Solutions for Hospitality & Travel

Clean & enhance customer data for better business insights

How Melissa Helps the Hospitality & Travel Industry

Improve business intelligence and provide your business leaders with an accurate, 360-degree view of your customers and their particular travel and leisure needs by validating, standardizing and enriching your customer data. Accurate guest addresses also make reservations more efficient and help prevent fraudulent reservations and billing info. Work with Melissa to:

Promote Customer Loyalty with Clean, Standardized Data

Melissa’s flexible, easy to use solutions help you attract and retain customers while growing your business with accurate, up-to-date data.

Global Address Verification

Clean & verify addresses across the world to elevate your customers’ experiences & reduce waste & costs associated with undeliverable mail.

REMOVE DUPLICATE RECORDS

Merge & purge duplicate records to gain a complete view of your customers.


Address Autocompletion

Autofill & validate addresses at point of entry to enhance data capture & ensure only accurate data is entered into your system.


CONTACT DATA APPEND

Add missing contact info like email addresses & phone numbers to reach customers & prospects across multiple channels for improved marketing.


IDENTITY VERIFICATION

Global, real-time identity verification with name to address match, watchlist screening & national ID & age verification.


DATA ENRICHMENTS

Add demographic & geographic information like geocodes to your data to better understand your customers & more accurately market to them.



Case Study: SKR Reisen

SKR Reisen wanted to optimize their business processes to offer great travel and customer experiences. They use Melissa’s deduplication services to clean and maintain their CRM system.


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