Melissa Data Quality Platforms
Melissa's Full Spectrum DQ Approach. Learn More
ETL/MDM PlatformsMelissa offers a host of solutions for full spectrum data quality to ensure the success of your data.
Melissa Data Quality Tools
Verify, correct & cleanse contact data in 240+ countries.Melissa Identity Verification
Increase compliance, reduce fraud and improve onboarding. Visit Identity Verification SolutionsMelissa E-Commerce / CRM
Improve customer onboarding, marketing & fulfillment.Melissa Enrich
Gain insight into who and where your customers are.Melissa Industries
See how Melissa's solutions work across industries.Data Hygiene
Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.Data Enhancement
Enrich your consumer or business records for greater insight & omni-channel marketing success.SaaS
Clean and update your data in the cloud, no software to maintain.
Our Data
Verify & enrich your records with multi-sourced, authoritative reference datasets.
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How Lambeth Council Uses Melissa eIDV to Speed up Housing Benefit and Council Tax Support Claims While Preventing Fraud
See the Impact We Made
The Challenge
Reducing Friction While Protecting Scarce Resources
Lambeth Council needed a way to verify citizen identities for Housing Benefit and Council Tax Support claims. Manual ID checks were slowing claim processing, particularly for vulnerable citizens who couldn’t provide or present identification easily.
With more services moving online, the Council needed a secure, fast, and accessible solution that minimised fraud risk without extending the user journey.
The Solution
Automated Electronic Identity Verification with Real-Time KYC
In April 2022, Lambeth implemented Melissa’s electronic identity verification (eIDV) service. Melissa’s platform cross-checks name, address, date of birth, email and phone against trusted global data sources in real time.
Integrated with the Council’s risk-based verification tools, claims are categorised as high, medium, or low risk. Low-risk claims can be processed immediately, reducing delays and freeing staff to focus on complex cases.
The Results
Faster Claims, Happier Citizens, and Robust Fraud Protection
- Low-risk claim processing time reduced by ~8 days.
- Citizens no longer need to submit physical ID, simplifying the online experience.
- Manual ID checks and administrative costs significantly reduced.
- Full KYC, AML and compliance requirements met seamlessly.
“Moving from manual to automated ID checks using Melissa’s eIDV service has brought with it a huge number of benefits. Our claimants no longer need to provide ID, simply their contact details and date of birth online. This speeded up our processes, helping us deliver a better user experience.”
— Mairéad Brophy, Performance Manager, Digital & Data, Residents & Enabling Services, Lambeth Council
Why Melissa?
Melissa was chosen for its ability to integrate with Lambeth’s systems and provide accurate, real-time identity verification. The platform ensures compliance with KYC and AML requirements while reducing operational costs and citizen burden. By automating verification, Melissa helps the Council deliver faster, fairer and more secure services.
