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Improve the quality of your customer data today.
Did you know that 91% of businesses suffer from common data quality issues? The most common are inaccurate data, outdated contacts, incomplete records, and duplicates. Without clean and accurate data, it’s hard to find new customers, better understand existing customers’ needs, and increase the lifetime value of every customer. For 37+ years, Melissa has been helping companies all over the world with solutions to improve the quality of data for a meaningful return on investment.
Data quality refers to the overall accuracy, completeness, consistency, and reliability of data. It measures the degree to which data meets the requirements and expectations of its intended use. High-quality data is reliable, relevant, and free from errors or inconsistencies.
Here are some key aspects of data quality:
Verify, correct and standardise addresses for over 240+ countries worldwide.
Look up & autocomplete addresses as they are entered to improve data entry and accuracy.
Verify an email address in real-time or batch to improve deliverability.
Verify mobile and landline phones around the world to improve tele and SMS marketing.
Parse and genderise names and identify vulgar or fictitious names at point of entry.
Identify and eliminate duplicate records that cost money and prevent a single customer view.
Convert addresses to latitude and longitude coordinates for better mapping and analytics.
Utilise a range of industry-leading KYC & AML solutions to meet your business needs.
Put your data under a microscope and see it in a new light.
A comprehensive way to clean and maintain your customer data.
Add data elements to your database to gain insight into your customers.
Data quality is crucial for several reasons, and its significance extends across various domains and industries. Here are some key reasons why data quality is important:
Overall, data quality is not just an IT concern; it is a critical aspect of any successful organisation's operations and decision-making processes. Investing in data quality management ensures that data remains a valuable and reliable asset that drives business success.
Data quality solutions should be implemented as early as possible in an organisation's data lifecycle. Here are some key points in the data lifecycle where implementing data quality solutions is crucial:
In summary, data quality solutions should be an integral part of an organisation's data management strategy from the outset, addressing data quality concerns at every stage of the data lifecycle. The earlier data quality issues are identified and addressed, the more significant the positive impact on decision-making, operations, and overall business success.
Data quality directly contributes to data accuracy. When data is of high quality, it is more likely to be accurate and reliable. Here's how data quality helps ensure data accuracy:
Overall, data quality plays a fundamental role in enhancing data accuracy. By implementing data quality solutions and adhering to data governance best practices, organisations can ensure that their data is accurate, reliable, and capable of providing meaningful insights for better decision-making and business success.
Getting started with data quality involves a systematic approach to assess, improve, and maintain the quality of data within an organisation. Here are some key steps to help organisations embark on their data quality journey:
By following these steps, organisations can lay the foundation for successful data quality management, leading to more reliable data, improved decision-making, and enhanced business outcomes.
The timeline for seeing results from implementing data quality practices can vary depending on various factors, including the size of the organisation, the complexity of the data environment, the scope of data quality initiatives, and the existing state of data quality. Generally, organisations can expect to see some initial results within a few months to a year of implementing data quality practices. However, it's important to understand that data quality is an ongoing process, and continuous efforts are needed to maintain and improve data quality over time. Here's a rough timeline for when organisations might start to see results:
It's important to note that data quality is not a one-time effort; it requires ongoing commitment and dedication. Regular data quality assessments, audits, and continuous improvement efforts are necessary to maintain high-quality data and ensure that the organisation continues to derive value from its data assets. As data quality practices become integral to the organisation's operations, the benefits in terms of improved decision-making, operational efficiency, and customer satisfaction become increasingly evident.
Improve the quality of your customer data today.
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