Age Verification Service | Age Verification Software

Q: Why do organisations need Age Verification solutions?

Organizations need age verification solutions for several reasons - such as legal compliance, protecting minors, reputation and brand protection, preventing fraud and misuse, reducing liability and financial risks, partner and financial institution requirements, protecting online communities, advertising standards, and supporting responsible use for products and services. By implementing these solutions, organizations can create a more secure and trustworthy environment for their customers and stakeholders.

Prevent Minors from Accessing Age Restricted Content, Goods and Services

Industries that deal in age-restricted products and services like wine and spirits, online gaming, and tobacco/vaping to name a few have complex and constantly changing regulations for both sales and marketing. Because the burden to prove due diligence falls on retailers, distributors, and manufacturers of age-restricted products, having an accurate age verification software integrated into your e-commerce, CRM, or application process is more important than ever. Our real-time service is the ideal Age and Identity Verification solution by:

Instantly verifying age worldwide
Requiring only name and address to verify
Preventing minors from accessing age-restricted content, goods, and services
All administered through a single, streamlined service that can be easily integrated

How Melissa’s Age Verification Service Works

How Age Verification Software Protects Your Business

Performing online age verification not only safeguards minors but helps your business follow laws and fulfil regulatory obligations, creating good brand reputation and showcasing social responsibility.

A well-implemented KYC process is the key in making your organisation and products safe for access online.

Why use Melissa for Age Verification?

Simple & Easy Integration Our Age Verification tool is available via simple API or out-of-the-box solution which takes the hassle out of integration.

Enhance Customer Safety Our Age Verification tool helps protect both your customers and your business from potential risks associated with underage use.

Fully Customisable to Meet Any Business Need Different customers have different risk thresholds, which is why users can perform age verification and introduce other elements of ID verification.

Prevention of Misuse & Fraud Maintain the integrity of your business and reduce the potential for fraudulent activities.

Deliver Age-Appropriate Experiences

Customer Data Management(CDM) - Simple Visual Interface

Verified parental consent

Facilitate parental consent by providing mechanisms for confirming the identity and age of both parents/guardians and minors for age specific content.

Customer Data Management(CDM) - Intuitive Matching GUI

Quickly verify age during the online checkout process

Customers who visit an online age-restricted store or have age-restricted products in their shopping basket are prompted to verify their age using any available age assurance method.

Customer Data Management(CDM) - Secure Data Processing

Implement the appropriate level of friction during the onboarding process

By verifying an individual’s date of birth as part of any business due diligence and ID verification process.

Customer Data Management(CDM) - Fast Distributed Performance

Supports patient management in healthcare settings.

By ensuring compliance with regulations, accurate record-keeping, appropriate treatment planning, and enhanced patient safety.

Meet Your Regulatory Requirements with Ease

ICO Children’s Code If you provide an online service, you are required to identify child users while preserving their privacy.

UK Online Safety Act Websites and applications in the UK permitting user-generated content must safeguard individuals under the age of 18 from accessing harmful content, or risk fines amounting to up to ten percent of their global annual turnover.

EU Digital Services Act The EU's forthcoming Digital Services Act and Digital Markets Act will impose additional responsibilities on services and content providers to safeguard vulnerable users, including those under 18, from exposure to harmful and age-restricted material.

Ofcom Our highly effective tools, endorsed by the UK regulator Ofcom, are designed for adult sites to prevent individuals under the age of 18 from accessing age-restricted content.

Explore Our Range of Identity Verification Solutions

Melissa’s identity verification utilises a range of industry-leading services, which are flexible and designed for organisations of all sizes, to meet KYC & AML compliance needs. Our additional identity verification solutions include:

eIDV Profile Check

ID Document Verification

PEP & Sanctions Screening

Address Verification

Age Verification Helpful Resources

Webinar

Synthetic Fraud Webinar

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Brochure

IDV brochure

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Case Study

eToro

Discover how eToro used Melissa’s eIDV service to combat fraud and offer smooth customer onboarding.

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Common Questions About Age Verification

Age verification is a process used to confirm the age of an individual to determine if they are legally allowed to access age-restricted products, services, or content. It is commonly employed in various industries, such as alcohol and tobacco sales, online gambling, adult content websites, firearms purchases, and other activities that require participants to meet a certain age threshold.

The purpose of age verification is to ensure compliance with applicable laws and regulations that restrict access to specific goods or services based on age. By confirming the user's age, businesses can prevent underage individuals from accessing age-restricted materials or making unauthorised purchases.

Online age verification involves the use of various methods and technologies to confirm the age of individuals accessing age-restricted websites, services, or content on the internet. Some examples are user input, document verification, third party age verification services, credit card verification, mobile phone verification, geolocation and two factor authentication (2FA).

Organisations need age verification solutions for several reasons such as legal compliance, protecting minors, reputation and brand protection, preventing fraud and misuse, reducing liability and financial risks, partner and financial institution requirements, protecting online communities, advertising standards and supporting responsible use for products and services. By implementing these solutions, organisations can create a more secure and trustworthy environment for their customers and stakeholders.

Numerous websites and apps have age restrictions due to the nature of their content or the products/services they offer. Here are some common types of websites and apps that typically have age restrictions: adult content websites, gambling and online casinos, alcohol and tobacco retailers, firearms and ammunition retailers, online dating platforms, online gaming, social media platforms, medical and health related services, financial services, and e-commerce with age restricted products.

It's important to note that age restrictions can vary depending on the country or region, as different jurisdictions have different legal age requirements for specific activities or content. Websites and apps may use various methods, such as age verification solutions, to verify users' ages and enforce these restrictions responsibly.

The user experience is a critical aspect of age verification tools for several reasons.

Overall, a well-designed age verification tool enhances user satisfaction, encourages compliance, improves conversion rates, and contributes to a positive brand image. By prioritizing the user experience in age verification, businesses can strike a balance between compliance, security, and convenience for their users.