Start 2026 with Clean CRM Data
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Each year, about 25% of data in a CRM becomes stale or duplicated as people move, change contact information or accidentally create new customer records. If you want to start the new year with clean data, Melissa has the data cleansing apps and integrations you’re looking for in Salesforce, Dynamics, Hubspot and more.
And, if you’re a System Integrator or VAR, we have a program for you too! (More information at the end of the newsletter!)
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Enjoy Clean Data In Popular CRMs
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A clean CRM is a happy CRM—and a happy customer base and employees. Check out some of the ways you can clean your contact data in various CRMs.
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Clean Suite for Salesforce cleans, updates and completes your customer contact data with address, email and phone verification. Each check verifies the data as it is entered, standardizes it, and gives you comprehensive information on each address, email or telephone number, ensuring deliverability and more personalized marketing.
You’ll also get Address Autocomplete, which can save 50-75% keystrokes, and geocodes. Plus, you can run your jobs at the point of entry and in batch to keep your data fresh and updated.
It works with Salesforce standard, custom, and all add-on objects, with native support for Salesforce Lightning Interface. Check it out!
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If you use Microsoft Dynamics, Melissa Address Validation will standardize all of your addresses, as well as enrich your data with detailed customer information and precise geocodes. You’ll be able to correct invalid addresses to ensure deliverability and speed up data entry with autocomplete suggestions that only allow correct addresses into your CRM.
Plus, for U.S. and Canadian addresses, you can enrich your contact records with things like date of birth, household income, marital status and more to better segment and target specific customer groups. Learn more here!
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Listware is Melissa’s Software as a Service (SaaS) that cleans, verifies, deduplicates and enriches a file of contact data online, or directly in Excel or Google Sheets. It’s perfect for one-time verification or if you’re on the go.
Listware standardizes, verifies and updates your contact information—names, addresses, phones and emails—and fills in missing data elements like ZIP Codes or emails.
With our pay-as-you-go credit system, it’s easy to see exactly what you’re paying for each file you process. Get started now!
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Address Autocomplete is Available in HubSpot, Too
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HubSpot’s native form builder may not allow for external integrations, but that doesn’t mean that you can’t enjoy address autocomplete in HubSpot at all. Instead, what you’ll want to do is create a landing page with a custom form that allows you to add Melissa’s Express Entry with code. Don’t worry, we'll walk you through how to do it in this article.
The best news is that your form still connects to your HubSpot CRM, so you won’t have to use multiple platforms trying to keep all your data clean. Let us know how it works for you!
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Data Cleansing on Autopilotment
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If you have a contact or mailing list that you want updated consistently, you can use Melissa Alert Service to keep your list updated weekly. All you have to do is upload your file, set the alerts that you want—address updates, change of address, property updates, deceased or weather—and let it go!
We’ll send you alerts every time there’s an update to your data, so you’re the first to know about it. Then you’ll have updated data whenever you need. With our API, you can also sync these updates directly into your systems, so you’re never missing out on that fresh data.
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We’re always looking for new partners! If you’re interested in offering Melissa’s services, our partner program is a great way to increase product functionality, develop recurring revenue streams and reduce development time. We’ve got four tiers to fit your needs:
- Embed: Integrate Melissa’s software into your existing platforms and webforms to give your customers access to the best address and data verification technology available.
- Implement: Add Melissa’s solutions into your product stack for address and data quality solutions in-house.
- Refer: Recommend Melissa to your customers to receive referral-based compensation.
- Resell: Get commission when you resell Melissa products.
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