7 Steps to Holiday Success + Free Holiday Calendar

Did you know between 20-40% of all retail sales happen during the last two months of the year? Our 7-step plan will get your business holiday-ready, and our free 2024 Holiday Calendar will keep you prepared all year long!

• 1. Update your postal address and email lists
  Around 15% of the population moves each year per country. If your address lists aren’t up to date, you’re wasting time and money.
• 2. Get to know your customers
  Marketing to the wrong audience leads to wasted time and resources. Customer profiling defines who your best customers are, so you can target more just like them.
• 3. Reach more customers just like your best ones
  Once you’ve determined who your best customers are, you can create targeted lists and define audience segments to reach more just like them. This way, you can connect with the perfect audience.
• 4. Enhance the customer experience with tools that make mobile ordering easy
  Tools like Global Express Entry, Melissa’s autocomplete solution, simplify mobile and online ordering - basically, your customers’ addresses type themselves! It can’t get any easier than that, plus it means customers will spend less time filling out forms and more time buying - reducing the chance of abandoned shopping carts.
• 5. Optimize shipping & fulfillment
  Keeping addresses accurate and current with Address Verification is one of the ways you can ensure customers receive their deliveries on time, every time. Address accuracy lowers costs associated with late/missed deliveries and reduces address correction fees charged by carriers.
• 6. Omni-channel market it!
  With data enrichment solutions, marketers can expand their reach - supercharging their postal lists with fresh email and mobile numbers or enriching their newsletter lists with postal addresses to market holistically.
• 7. Two is not always better than one
  You’ve finalized your holiday campaign and created the perfect mailing piece, but are your lists clean and current? In addition to verifying addresses, you’ll want to remove duplicates from your lists, as well as identify multiple records at the same address (known as householding). No matter how much your customers may want to hear from you, they likely don’t want to hear the same message more than once.

Download our 2024 Holiday Calendar and get ready for holiday success!