Data Quality Solutions
Clean Data Reduces Costs – and Headaches
Did you know that 91% of businesses suffer from common data quality issues? The most common are inaccurate data, outdated contacts, incomplete records, and duplicates. Without clean and accurate data, it’s hard to find new customers, better understand existing customers’ needs, and increase the lifetime value of every customer – today and tomorrow. For 40 years, Melissa has been helping companies all over the world with solutions to improve the quality of data for a meaningful return on investment.
Melissa Capabilities
Address Verification
Verify, correct and standardise national and international addresses.
Address Autocomplete
Autocomplete addresses as they are entered to improve data entry speed and accuracy.
Identity Verification
Verify a customer’s identity for faster onboarding and fraud prevention.
Email Verification
Verify an email address in real-time or batch to improve deliverability.
Phone Verification
Verify mobile and landline phones internationally to improve tele- and SMS marketing.
Name Verification
Parse and genderise names and identify vulgar or fictitious names at point of entry.
Merge, Purge & Deduplication
Identify and eliminate duplicate records that cost money and prevent a single customer view.
Geocoding
Convert national and international addresses to latitude and longitude coordinates for better mapping and analytics.
