Why is Address Verification Useful?
Bad addresses result in lost opportunities and increased costs associated with undelivered mail. Spelling errors, typos and inaccurate information can prevent your message from reaching its intended recipient, directly affecting the success of your marketing campaign. Address verification can help by ensuring only valid billing and shipping addresses enter your systems. By proactively managing the quality of your lists and validating addresses before your campaign is launched, you can increase sales, improve the customer experience, and achieve data-driven success. There are many different ways address verification can be used to do this.
What Types of Address Verification Options Are Available?
Melissa’s full spectrum of data quality solutions are easy to implement and designed to ensure your addresses are validated, updated and standardized. All of our capabilities are available in different platforms to suit any preference, business size or budget:
-
API Integration
Melissa’s Global Address Web API offers single record and batch processing. It uses the best postal reference sources to correct, verify, and standardize the submitted address and returns its deliverability status, as well as its country specific mailing format to ensure mail and shipments arrive on time, and address information is correctly captured in the customer database.
Visit our Developer Portal and create a developer account to receive 1,000 complimentary credits, access technical resources and test our API right in the Portal.
-
CRM Plugins
Melissa’s Address Verification tool seamlessly integrates into top ETL, CRM and e-commerce platforms. Verify, standardize, correct and append your business and customer contact records for better data to help you gain a deeper understanding of your customers.
-
Cloud Services/SaaS
Melissa’s Listware Online is an all-in-one Software as a Service (SaaS) data quality tool that makes it easy to handle data quality jobs online, no manual updates needed. Our pay-as-you-go pricing makes it a flexible option for your address verification needs.
-
Mailing Solutions
Melissa’s mailing solutions help you easily prepare postal bulk mailings to improve mail deliverability and achieve the lowest postage rates. Our solutions are USPS® CASS™ and PAVE™ Gold Certified and Canada Post® SERP Certified™.
-
Mailers Online is our Cloud-based solution that offers multiplatform accessibility – simply upload your file and it’s prepared in minutes. Flexible pricing options are available for occasional or high-volume mailers.
-
Mailers +4 is our desktop version that offers additional address enhancements like job scripting, geocoding, RBDI and presorting for periodicals.
-
Service Bureau
Melissa offers address verification as part of our comprehensive suite of data processing services for your business needs. Our Data Enhancement Services are also available to enrich and append missing data to your consumer and business records so you can get to know your customers better.
Melissa – The Address Experts
As the leader in address verification, Melissa combines decades of experience with unmatched technology and global support to offer solutions that quickly and accurately verify addresses in real-time, at the point of entry. Melissa is a single-source vendor for address management, data hygiene and presorting solutions, empowering businesses all over the world to effectively manage their data quality.